A man may buy gold too dear.

Understand the thought

Meaning in plain English

Even something valuable can cost more than it is worth in the circumstances. Compare the whole sacrifice with the actual benefit rather than assuming that a prized result justifies any price.

What the words are saying

The paradox gives gold a value while allowing that the price paid for it can be excessive. Too dear can mean more than money: a pursuit might demand unsuitable commitments, lost time or the abandonment of something important. The saying does not deny that valuable aims sometimes require considerable effort. It asks whether the exchange is worthwhile for the particular person and purpose. A desirable result cannot answer that question by itself. The helpful comparison includes what must be given up and what is actually gained, leaving room to decline a highly praised opportunity when its conditions make the cost unacceptable.

Everyday example

A photographer declines a prestigious assignment after discovering that its timetable would require breaking an important commitment already made.

When to use it

Use it when the value of a desired result is obscuring an excessive cost.

Agent-assisted editorial interpretation. This explains the words; it does not by itself verify their author or earliest origin.